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Analysis: Charter communications, although it is at the bottom, has increased its satisfaction rating by 9 points this year. Plagued by a recent bankruptcy, the company had to cut cost and downsize heavily. It only became profitable in the first quarter of this year.
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Analysis: The big merge between United Airlines and Continental might have influenced the bad score of the company in consumer satisfaction. According to ACSI, a big merger in service companies usually have a negative impact on customer services in the short-term, because of organization issues.
As with Delta-Northwest one would expect satisfaction to improve if the merger means more flights from more airports.
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Analysis: Comcast climbed 7 points since 2008, thanks to increased investment in customer service. One of the largest cable companies in terms of revenue, it remains one of the worst in terms of customer satisfaction.
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Analysis: After the acquisition of Northwest, Delta saw its customer satisfaction drop by two points. The rating for Northwest, however, climbed from 57 to 61. If the merger leads to more flights from more airports, customers should be satisfied.
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Analysis: American Airline’s satisfaction rating is up 3 points this year, but remains far behind companies like Continental that have increased the number of non-stop flights or improved their in-flight services.
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Analysis: Users worry about privacy and sometimes complain when Facebook introduces new features — like the news feed.
This is the first year ACSI has measured social media sites, however, and the ratings may have a few kinks to work out. Wikipedia earned the top score at 77.
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Analysis: Cox improved its satisfaction rating by 1 point last year, maintaining its lead on Time Warner, Comcast, and Charter. Cox has actually been touted as a success story compared to other cable companies. That said, consumers dislike most cable companies and tend to prefer satellite, according to ASCI.
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Analysis: McDonald’s was one of few fast food companies to lose points last year, falling 3 points to claim the industry’s worst score. This doesn’t match up with McDonald’s rising sales, however, which have benefited from the bad economy. The burger company is still up 5 points from ’06 following the introduction of healthier food.
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Analysis: JPMorgan Chase suffered from its rebranding, as the reorganization was slow and some branches took a long time to present the new brand. Customer satisfaction fell 5 points after JPMorgan Chase became larger, as the bank was perceived as more impersonal, according to ACSI.
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Analysis: Bank of America lost consumer satisfaction in the midst of the acquisition of Merrill Lynch. The satisfaction rating tumbled 6 points as the now enormous financial services company was burdened with cost-cutting and layoffs in 2009. Recently, new regulations forbid banks to let the customer automatically overdraft their accounts and let them pay high overdraft fees to the bank.